Pollard and Mason themselves went into the mall and Looking to Indianapolis afresh as people used the app to get their free Coke Zero.
The drinkable TV ads prompted traffic to CokeZero. Shazam told Coke that it registeredhits from three Final Four TV spots, with 24, coupons redeemed, a 15 percent conversion rate.
Coke said it considers 3 percent to be standard. Please Sign In and use this article's on page print button to print this article. Email Indjanapolis Share Tweet.
Apr 13,9: Quakers Meetings are social sculptures focused on collaborative silence with a shared visual stimulus. CJ Martin will read the iTunes terms and agreements: Futility-in-action as a source incident. Friday, Looking to Indianapolis afresh 27 at 8: Free for all ages.
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Pollard, an Englishman quick with a funny line, is equal parts self-deprecating and fiery intense. IIndianapolis story: Pollard spent more than 25 years on the agency side before joining Coca-Cola in The company, plagued by plummeting sales, is in the process of eliminating 1, to 1, jobs around the world.
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